News - Gorenje Appoints New Marketing Manager Archive

Friday, August 17th 2012

Gorenje, the Slovenian manufacturer famed for its desirable and efficient appliances, welcomes Lauren Abbott to the company as Marketing Manager.

Lauren will be responsible for co-ordinating and carrying out the marketing activity for the Gorenje brand. She brings a wealth of experience to the role, having undertaken marketing positions for a variety of companies including an international brand role for the Taiwanese manufacturer ViewSonic.

Lauren aims to increase consumer awareness of Gorenje, developing the personality and perception of the brand through a variety of methods. Key projects for Lauren will include the promotion and growth of Gorenje’s Centre of Excellence scheme, which offers specially selected retailers enhanced support and promotional opportunities, and developing Gorenje’s online presence via the UK website and other available mediums.

Lauren says: “Gorenje is an exciting company with a wide range of striking, technologically advanced products, and I am pleased to have become part of the team. It has real potential for considerable growth, and I believe marketing has a key role to perform in the development of such an interesting, consumer-focused brand.”

Bill Miller, Gorenje’s Sales and Marketing Director, says: “Marketing is a hugely important part of any company, and Lauren will perform a vital role at Gorenje. We offer the consumer a host of benefits including our market-leading free five year parts and labour guarantee, alongside energy efficiency and appealing design, and these must be communicated clearly through a comprehensive marketing strategy. Lauren’s experience will be of real value, and we believe she is the ideal choice to strengthen and develop the Gorenje brand.”

For further information about Gorenje please contact your Area Sales Manager, call Gorenje on 0208 247 3980 or visit the website at www.gorenje.co.ukto find your nearest stockist.