News - Caple Joins Mereway Premiership Partner Programme Archive

Wednesday, November 14th 2012

Leading appliance supplier Caple is delighted to have joined forces with quality kitchen manufacturer Mereway, which has recently launched a Premier Partnership programme for dealers. The aim of this new collaboration for Caple is to reward and support every retailer who sells Caple appliances and Mereway kitchens. Caple Sales Director Danny Lay says: “We were approached by Mereway, who were looking for suitable trading partners to work closely with them to achieve their Premier Partnership programme goals.

“This is a fantastic opportunity for Caple as we have a substantial range of high quality appliances in our portfolio, we can continue our strong, existing relationship with Mereway and we are already enjoying working with its dealership base. The programme is unique in that it features an unrivalled variety of benefits for retailers, which includes a strategic business support service for start-ups.”

There are three levels of membership available under this new scheme - Bronze, Silver and Gold, plus additional Premier Partnership benefits offered to those eligible to join the programme at the highest level. Benefits include training, marketing materials, PR support, website listings and window signage.

Mereway’s Sales & Marketing Director Graham Jones adds: “We approached Caple because we were so impressed with their expert furniture and appliance knowledge in the kitchen industry. They immediately understood how the integration of their appliances was critical to our furniture. We really don’t think you can qet the quality that you achieve with a Caple appliance at the same price point and they are offering a fantastic arrangement to retailers.”

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